REDBULL, HEINEKEN, SAMSUNG AND OTHERS ARE DOING IT
After Red Bull's Stratos Jump, sales in the U.S increased 7.6%. Heineken’s spokeswoman Marnie Kontovraki said that "sponsorship, activation and experiential play an important role in fueling the growth of the Heineken brand.” 9 out of 10 people who interacted with Samsung in 2012 claimed to be more likely to consider a Samsung phone and 35% said they were more likely to consider the brand.
GIVE YOUR AUDIENCE THE CHANCE TO INTERACT WITH YOUR BRAND
HypeMix changed the way we think about advertising. In the past, it just felt like throwing darts. Now, instead of guessing, our strategy and budget target in on our audience leading to all time sales.
Tad Timothy, BrandBurst
SALT LAKE CITY, UT